Yamaha 60th Anniversary
60 Years of Shaping Music
Growing with Singapore.
Since 1966, Yamaha has grown alongside Singapore, helping to shape its vibrant musical culture.
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Our
60-Year
Story
Our
key
milestones
60th
anniversary
highlights
60 YEARS
OF MUSIC & SOUND
For six decades, Yamaha Music Asia has brought the joy of music and the power of sound to communities in Singapore.
From musical instruments that inspire creativity, to audio solutions that support performances and venues, to music education that nurtures the next generation, we continue to enrich lives through the power of music.
OUR JOURNEY
OUR STORY
The journey of Yamaha Music Asia began in 1966 in a small shophouse along Serangoon Road in Singapore.
At the time, the business focused primarily on the sale of Yamaha musical instruments such as pianos and electronic organs. Musical instruments were not yet common in many households in Singapore, and opportunities to experience music were still limited. Nevertheless, Yamaha Music Asia took its first step with a strong belief that sound and music have the power to move people and enrich everyday life.
In the early years, the operation was modest. With limited space, a small team, and little brand recognition, the focus was on introducing instruments and patiently sharing their value with customers. Yamaha was not yet widely known in the market, and building trust and appreciation for musical instruments required time and dedication.
This belief led to the next important step.
In 1968, Yamaha Music School activities began in Singapore.
Over time, Yamaha Music Asia evolved from a company that provided instruments into one that expanded opportunities for people to experience music. In addition to musical instruments, the company also contributed to environments where music and sound could thrive — through audio solutions supporting schools, homes, stages, and performance venues.
Sixty years since its founding, Yamaha Music Asia continues to deliver the value of music and sound through musical instruments, audio solutions, music education, and diverse musical experiences. What began as a small first step has grown into a continuing commitment to enrich people’s lives through sound and music.
Interesting read - From the First Note to a Lifetime of Music
OUR KEY
MILESTONES
Tap on a year to jump directly to its milestone.
1960
1966
Yamaha Music (Asia) Private Limited is incorporated on 29 June 1966 as a joint venture between Nippon Gakki Co., Ltd. and local investors, and begins retailing musical instruments at a shophouse along Serangoon Road.
News article on the establishment of Yamaha Music (Asia)
1968
Yamaha Music (Asia) begins conducting music courses in two small studios.
Launch of music school service offering group lessons for children aged 4–7 (currently known as the Primary Course).
The first Yamaha Music School signboard
1970
1971
The 1st Singapore Organ Festival is held in conjunction with the 8th Yamaha Electone Festival in Japan.
Newspaper advertisement of the first organ festival
1975
Establishment of the Orchard branch at Plaza Singapura.
Yamaha Music School grows to a student population of 1,500 and relocates to Plaza Singapura.
The first Junior Original Concert at DBS Auditorium
Orchard branch at Plaza Singapura
Yamaha’s 1st Junior Original Concert in Singapore
1979
Establishment of Yamaha Kindergarten (thereafter developed to Kinderland Learning Centre in 1995).
Children in Yamaha Kindergarten
1980
1981
Clementi branch opens in Clementi Town Centre.
Yamaha students playing on Electone
1984
Hougang branch opens in Kovan.
Yamaha Music School at the housing estates in Kovan
1985
Incorporation of Doremi Food Services Pte. Ltd.
Patrons at the Doremi café
1987
Thomson branch opens in Thomson Plaza.
Thomson branch opens in Thomson Plaza
1990
1991
Establishment of Yamaha Music Academy – Singapore.
First Asia Oceania Junior Original Concert in Singapore
Mr Gen-ichi Kawakami declaring the Yamaha Music Academy - Singapore open in October 1991
1996
Tampines branch opens at Tampines Mall.
Yamaha Tampines Mall during the early days
1998
Reopening of the Plaza Singapura branch.
Yamaha Plaza Singapura branch in 1998.
1999
Establishment of the Yamaha Music Scholarship.
2000
2002
Yamaha Music (Asia) becomes a wholly owned subsidiary of Yamaha Corporation.
2004
Asia-Oceania Junior Original Concert held at the Esplanade Theatre.
2005
Establishment of the Yamaha Digital Audio Creative Centre (Y-DACC).
Y-DACC - A knowledge-based centre that conducts various trainining programme and seminar
2006
Jurong West branch opens at Frontier Community Club.
Yamaha Music School at Frontier Community Centre
2009
Rebranding of Yamaha Music stores as “Music Square” and “BEATSPOT".
Yamaha Plaza Singapura Beatspot
2010
2011
Launch of the Yamaha e-shop.
Marine Parade branch relocates to Leisure Park, Kallang.
Yamaha Online Store
Yamaha Kallang Leisure Park
2014
Sembawang branch opens at Sembawang Shopping Centre.
Jurong East branch opens at Westgate Mall.
Yamaha Sembawang Shopping Centre
Yamaha Westgate
2016
Punggol branch opens at SAFRA Punggol.
Yamaha SAFRA Punggol
2020
2022
Launch of a new e-commerce platform.
New Yamaha Online Store
2023
Commencement of export business to 20 countries across Asia, Oceania, and the Middle East.
Yamaha Plaza Singapura Beatspot renovated and re-opens.
Representatives of Export Distributor get together with the team from Yamaha Music (Asia)
2025
Jurong East branch renovated and re-opens at Westgate Mall.
Punggol Branch renovated and re-opens.
Yamaha Music School relaunched with a brand new logo. The school curriculum has also been renewed with a new Primary Course, which is designed to help children naturally enjoy music and develop fundamental musical skills.
The newly renovated Yamaha Westgate
The newly renovated Yamaha Punggol SAFRA
Yamaha Music School's brand new logo
2026
Yamaha Music (Asia) Private Limited celebrates 60 years of establishment in Singapore.
Yamaha Music (Asia) Private Limited's 60th anniversary logo
60TH
ANNIVERSARY
HIGHLIGHTS
MONTH
ACTIVITY
05-06
MAY-JUNE
Yamaha
POSE Challenge
07-08
JULY-AUGUST
Instagram Quiz
(Coming Soon)
09-11
SEPTEMBER-NOVEMBER
Create Together
(Coming Soon)
