BRAND PROMISE "MAKE WAVES"
A heart-trembling moment lives in sound and music, through playing or simply listening.
We at Yamaha want to inspire peoples’ passion and help them make a step forward to express their individuality, emotion and creativity.
The “Make Waves” concept focuses on our passions and what matters most to people, namely, expressing themselves and making an impact, to progress personally as a listener and player, and to come together with others.
Yamaha is committed to empower people to “Make Waves” with their sound and music.
MAKE WAVES MOMENTS
Waves move us. They are born when players find harmony with their instruments and when the energy and emotion they create is shared with an audience. These are the moments where stories are passed on, obstacles and challenges overcome, new beauty discovered and where friendships are made.
"Music has really helped me to express myself. I've always seen music as one of the most powerful ways of communication."
"Every album I make, I'm trying one-up myself. It's not a contest with anyone else. It's a contest with me."
"Music has no boundaries and shares love and compassion. Music is a universal language, everyone understands it and we can inspire millions of people."
HERE FOR YOU
To support customers' Make Waves moments, we continue to strive for innovation, support music makers at every stage and contribute to sound and music culture.