Marketing Executive
Primary Responsibilities: -
- Drive the growth of YMS-Retail Enrolment through strategic planning, effective implementation, and meticulous monitoring of advertising and promotion activities for Retail Schools.
Area of Accountability: -
- Achieve and exceed Retail Schools’ Enrollment budget targets.
Advertising and Promotion
- Contribute to the planning and execution of Retail YMS annual Advertising and Promotion (A&P) plans.
- Campaign / Creative Execution
- Assist in executing quarterly campaigns from ideation to design and copywriting.
- Coordinate photoshoots and video shoots for campaign content when necessary.
- Develop campaign artworks based on approved sizing for social media and Google.
- Ensure seamless implementation of campaign details across multiple channels, including our official website.
- Digital Marketing (BTL)
- Execute daily social media posts across multiple platforms.
- Conceptualize and design digital content, ensuring compliance with brand standards and guidelines.
- Support Retail branches with the design and development of Trial Lesson schedules and announcements.
- Ensure Trial Lesson details are successfully implemented across various channels, including our official website.
- Monitor various media platforms and propose new social media tools to enhance online presence.
- Print Advertising (ATL)
- Design and develop official posters for events, competitions, and examinations.
- Assist Retail branches with ATL materials for non-digital channels.
- Support the maintenance and replenishment of in-store marketing collaterals.
Concerts, Competition and Events
- Undertake curricular and administrative projects, assisting in the organization of concerts, festivals, and other events.
Yamaha Electone Festival (YEF), Yamaha Junior Original Concert (JOC), Yamaha Junior Piano Competition (YJPC)
- Work collaboratively in marketing, operations, and logistics across various events.
- Develop and design administrative documents, including rules and regulations, registration forms, and grading sheets.
- Ensure budget adherence and tracking.
- Collaborate with internal and external stakeholders.
- Ensure timely execution and delivery of events.
Ad-hoc Projects - Area Marketing and Competitor Survey
- To Conduct area market exercises at interim periods; collate data and understand each district's market development to introduce courses that meet specific needs.
- Collaborate with Music Professionals to update and introduce courses in line with the growth objectives of pop music and adult music courses.
- Carry out Ad-hoc tasks as assigned by supervisor.
Requirements: -
- Preferably possess at least a Diploma in Marketing Communications, Advertising, or a related discipline.
- Preferably 2 years of work experience in marketing and/or advertising; fresh graduates are welcome.
- Familiarity with various social media and digital channels, including digital marketing tools.
- Proficient in online design tools such as Canva.
- Knowledge of Adobe Products (Photoshop, Illustrator, and InDesign) is a plus.
- Proficient in Microsoft Office, including Word, Excel, and PowerPoint.
- Previous experience in data management, business analytics, or statistics is advantageous.
- Detail-oriented with excellent written and verbal communication skills.
- Creative with strong interpersonal and analytical skills, staying abreast of the latest market trends.
- Confident, proactive, and dynamic team player passionate about making a positive impact.
- Highly motivated and self-driven.
- Problem-solver capable of efficiently multitasking across multiple projects.
Interested applicants may send in their contact number and email by filling up this form. Please note that only shortlisted applicants will be contacted.
